Muneet came to Ayurveda from an unlikely direction. Trained as a journalist, he had the instinct to investigate — to ask not just what, but why and how. It was football that first brought him face to face with the body's capacity to break down and rebuild. Playing seriously through his twenties, he experienced the cycle of injury and recovery that so many athletes know well — and found, through his own family's Ayurvedic traditions, that the herbs and practices passed down through generations had practical, measurable effects on how quickly and how fully the body recovered.

By the early 2000s, Muneet had opened some of London's first dedicated Ayurvedic clinics — a serious undertaking at a time when Ayurveda was almost entirely unknown in the UK outside of South Asian communities. He built a practice with qualified doctors and therapists, hosted Ayurvedic retreats, and over more than two decades developed direct relationships with the farms in India that grew and processed the herbs his clinics depended on. He knew, because he had visited them. He knew the quality, because his patients depended on it.

Jason is, by his own description, someone who needs to see the numbers. An engineering background trains you to distrust anecdote and trust data — to look for the mechanism, the measurable outcome, the repeatable result. For years he was Muneet's most polite sceptic: respectful of the tradition, unconvinced by it.

It was a series of physical injuries that began to shift his thinking. Not dramatically at first — the body breaks, you recover, you move on. But a serious motorcycle accident in Norway in 2017 forced a longer reckoning. During recovery, Jason researched nutrition and supplementation with the same rigour he brought to engineering problems. What he kept finding surprised him: peer-reviewed clinical trials, published in respected journals, consistently validating what Muneet had been saying for decades. Ashwagandha and cortisol. Curcumin and inflammation markers. Brahmi and cognitive processing speed. The data was there. He simply hadn't looked.

That realisation — that tradition and evidence were not in conflict, that one had simply arrived earlier than the other — is the intellectual foundation of SupaVeda. Jason adopted a fully plant-based diet during his recovery in Norway, a commitment that became permanent and is now embedded in every product SupaVeda makes: no animal products, no exceptions.

The two cousins had grown up the way many British-Indian families do — close enough to be brothers, shaped by the same traditions, the same grandmother's remedies, the same instinct that good food and good herbs were the foundation of a good life. But it took their separate journeys through injury and recovery to bring them to the same table with a shared purpose.

Muneet had the clinical knowledge, the practitioner relationships, and two decades of direct supply-chain connections to the farms in India that grew the herbs. Jason had the analytical discipline, the data instinct, and the consumer's perspective of someone who had only recently discovered — and been genuinely converted by — what these plants could do. In 2015, SupaVeda was incorporated. Ten years later, we are still a family run business.

SupaVeda is a family business, built on 25 years of clinical practice, direct supplier relationships, and the lived conviction that what you put into your body matters enormously. We are grateful you found us — and we hope what you find here genuinely serves your health for years to come.